Our history
In 1904, while working as a member of the Royal Constabulary in Winterswijk, Wouter van Ast, Willem's grandfather, broke his leg during a horse riding accident and was dismissed. Unable to live on his remaining income, he decided to open a shop that sold books and records. A few years later, he had to take on additional staff, and a few years after opening his shop, he built his own frame factory. As a picture framer, he also started buying and selling glass, and in 1927, the company moved to new premises in Winterswijk, where the Arco furniture-manufacturing facility still stands.
In those days, Wouter's oldest son, Arend Cornelis van Ast, cycled around the country selling the products that the Van Ast Frame Makers and Glass Traders produced. His three brothers also worked for the family company. The firm grew rapidly and was among the first to install a telephone. This might sound trivial these days, but in the 1930s, it put the company at the forefront of technological innovation.
When Wouter van Ast retired at the start of the Second World War, Arend Cornelis took over as director, assisted by his brothers. The company was split into three new companies: a trading firm known as Rondova in Zutphen, Van Ast Frame Makers and Glass Traders, and Arco Occasional Furniture. The latter two companies were re-amalgamated at the end of the 1960s and continued to operate under the name of Arco (short for Arend Cornelis). The name of the company and its modern products led some to assume that the company was originally Italian.
A few years after the war, Arco started making small furniture items, such as the now-famous newspaper holders and coat stands. Because wood was in short supply, the company collected and shredded orange crates to make chipboard. The processing of high-quality chipboard is a production technique that the company continues to employ to this day.
We make tables. For this generation, and the next.
When Willem van Ast joined the company, he brought modernism with him. This was not because he was interested in contemporary furniture from the start. In fact, he initially studied mechanical engineering and was not planning to work for the family company because his brother Wout was already doing that. However, when his father suggested the industry-specific management training course offered by the Wood and Furniture College in Rotterdam, Willem thought: 'Why not?'
Around that time, the company made a significant change, which began in 1967, the year Willem van Ast joined the company, when it started employing the services of external contemporary designers, such as Arnold Merckx. He must provide, together with Willem, new furniture to replace the existing products. Competition in the form of cheap home interior products from other countries meant that Dutch furniture manufacturers had no choice but to adopt a different approach to survive. Later, co-operations with Charles Marks and Burkhard Vogtherr also came up. Arnold Mercks not only played an essential role as a designer. He also had a significant share in defining and developing the Arco identity.
Fourth generation
Jorre van Ast took over as director of the family company in 2011. He now has the task of preserving the much-loved Arco style and is doing this in his inimitable way. Under his guidance, the furniture collection, which still includes many of the best-selling pieces designed in the past, is slowly but surely being expanded and acquiring an even more distinctive signature. Innovation and sustainability are still key principles, and there is still the same uncompromising commitment to a very high standard of quality and the art of furniture making. In 2021, Floor van Ast joined the family business as Marketing & Sales Director. The next phase of the family business began with her arrival and a new generation at the helm.
