Maintaining and promoting a brand is an ongoing process; a process that doesn’t stop at product development and collectioning. Since 1999 designer Paul Linse has been on board with Arco as external Art director and advises on the development of the brand: from colour- and material advice to special presentations and designing brochures, everything is linked to an identifiable image that underlines Arco's distinctive position in the international market.
Linse works from his interior design office in Amsterdam
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